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The Italian brand Jamais Vu from the French word "Never Seen" began with a wicker basket full of colored cotton threads that Viviana, still a child, and her grandmother, jealously guarded, dedicating themselves close to sewing and embroidering wonderful things. And it is precisely this strong passion handed down from an early age that leads Viviana to study fashion design in Milan and Paris and subsequently to work in New York and Parisian fashion houses.Season after season, a riot of weaves, beads, tulle and embroidery characterize and embellish the Jamais Vu costumes. The romantic and delicate pastel shades are the undisputed protagonists of the costumes that Viviana designs and creates, helped by the best Italian artisans. Quality, craftsmanship and Made in Italy are the characteristics that make each piece even more unique and "never seen".